Once, there was a squid called Aleks. She started life underwater as an illustrator and graphic designer. But she decided that world wasn’t for her. So she ventured to the School of Communication Arts where she met another squid. His name was Joe. He came from the dark depths of the ocean, known as fringe theatre. Together, they put their ink to work. Because, as the common saying goes, you can’t stop making ads if you're never out of ink.