Insight: Couples and families love to start shows together but rarely finish them with each other.

Idea: Create a face identification feature that can stop isolated viewing.

The new tech

Face recognition technology will lock episodes to encourage those that start a show with other people, to finish it with them.

This works on laptops, mobiles and, for television, across Remote Play on the Netflix app.

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Netflix will use its data to show how many people have been using the new face-lock.