Insight: Pedigree products are designed by scientists to give them the best nutrition and energy. 

Proposition: Dog food that makes you fitter.

Street marketing

App
Match your dog’s fitness to yours on the Pedigree app. Track his heart rate and see if you can keep up.

Packaging and food cup

New points of sale

Repackaged Pedigree will also be available in Boots and other healthcare stores.